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SS14-w-essential

Image from the women's denim spring summer 2014 campaign

The women's denim spring summer 2014 campaign was an advertising campaign for the main collection of denim jeans for women by Diesel for spring and summer 2014.

Collection

The collection is divided into six groups:

DNA Mutation
SS14-w-dna-mutation
These are the seasonal showcase of our most avant garde innovations in denim treatment. We worked hard to develop multi-layering technologies to colour and decolour the fabric, creating colours never ever ever seen in denim.

Our top secret recipes create a constantly evolving third dimension, enhancing the garment and giving birth to unseen mutations of colour.[1]

DNA Indigo
SS14-w-dna-indigo
The seasonal showcase of our most iconic blue denim washes; the true origin. Adopting our most refined and new techniques to achieve a true, but never seen before vintage look.

This season we have new washes, new fabrics and new details. Each denim goes through many stages of handcrafting in order to guarantee a vintage look on the most comfortable of fabric.[2]

JoggJeans
SS14-w-joggjeans

Jersey+Denim=JoggJeans. These are our hybrid denim. A unique fusion of design and new fabric that mashes the durability of denim with the comfort of sweatpants. Cutting edge, these are crafted with a unique fabric that weaves together the style of denim with the versatility of jersey whose offspring is an activewear denim. You now have the freedom to move like never before.[3]

Skinzee
SS14-w-skinzee
The Skinny Denim with a super stretch revolutionary fabric that guarantees a total recovery rewind.

Perfectly adapts to the body and flatters it like never before.[4]

Essential Denim
SS14-w-essential
Absolutely everything you would expect to find in a Diesel denim collection. The washes you expect, no, demand to find in any denim collection worth its salt.

Truly a denim for every occasion. From clean to treated. From dark to light. A denim for everyday. For everyhow. But not everybody.[5]

Special Edition
SS14-w-special

See also

References

  1. DNA Mutation at www.diesel.com
  2. DNA Indigo at www.diesel.com
  3. JoggJeans at www.diesel.com
  4. Skinzee at www.diesel.com
  5. Essential Denim at www.diesel.com

External links


Diesel Advertising 2014
General: Newsletters - Dieselreboot spring/summer - Neo-neoclassical fall/winter

Denim: Men's spring/summer - Women's spring/summer - Men's fall/winter - Women's fall/winter -

Fashion shows: Black Gold Fall/Winter 2014 (men / women) - Black Gold Spring/Summer 2015 (men / women)

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