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Image from the women's denim spring summer 2014 campaign

The women's denim spring summer 2014 campaign was an advertising campaign for the main collection of denim jeans for women by Diesel for spring and summer 2014.


The collection is divided into six groups:

DNA Mutation
These are the seasonal showcase of our most avant garde innovations in denim treatment. We worked hard to develop multi-layering technologies to colour and decolour the fabric, creating colours never ever ever seen in denim.

Our top secret recipes create a constantly evolving third dimension, enhancing the garment and giving birth to unseen mutations of colour.[1]

DNA Indigo
The seasonal showcase of our most iconic blue denim washes; the true origin. Adopting our most refined and new techniques to achieve a true, but never seen before vintage look.

This season we have new washes, new fabrics and new details. Each denim goes through many stages of handcrafting in order to guarantee a vintage look on the most comfortable of fabric.[2]


Jersey+Denim=JoggJeans. These are our hybrid denim. A unique fusion of design and new fabric that mashes the durability of denim with the comfort of sweatpants. Cutting edge, these are crafted with a unique fabric that weaves together the style of denim with the versatility of jersey whose offspring is an activewear denim. You now have the freedom to move like never before.[3]

The Skinny Denim with a super stretch revolutionary fabric that guarantees a total recovery rewind.

Perfectly adapts to the body and flatters it like never before.[4]

Essential Denim
Absolutely everything you would expect to find in a Diesel denim collection. The washes you expect, no, demand to find in any denim collection worth its salt.

Truly a denim for every occasion. From clean to treated. From dark to light. A denim for everyday. For everyhow. But not everybody.[5]

Special Edition

See also


  1. DNA Mutation at
  2. DNA Indigo at
  3. JoggJeans at
  4. Skinzee at
  5. Essential Denim at

External links

Diesel Advertising 2014
General: Newsletters - Dieselreboot spring/summer - Neo-neoclassical fall/winter

Denim: Men's spring/summer - Women's spring/summer - Men's fall/winter - Women's fall/winter -

Fashion shows: Black Gold Fall/Winter 2014 (men / women) - Black Gold Spring/Summer 2015 (men / women)