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Image from the women's denim fall winter 2014 campaign

The women's denim fall winter 2014 campaign was an advertising campaign for the main collection of denim jeans for women by Diesel for fall and winter 2014/2015.


The collection is divided into five groups:

DNA Re-Evolution
A seasonal showcase of Diesel’s most avant-garde innovations in denim treatments.

The Re-Evolution begins: looking back to our heritage while pushing forward to the future. New research and development in treatments create the modern masterpiece, as our D.N.A Re-Evolution pays homage to iconic DIESEL denim signatures: from abrasions and repairs to dirty washes and stone treatments. [1]

Denim Atelier
Couture represents the pinnacle of destroyed, artisanal denim, handmade in Italy.

Each limited edition pair receives a complex series of abrasions and repair techniques, pushing the boundaries of denim craftsmanship to new extremes. [2]

Meet Doris, your new favourite denim. She sculpts and lifts your behind, and hugs your thighs and calves for a slinky fit.

Made from the softest Diesel denim with serious stretch, Doris features a clean, minimalist front and slim back pockets that create a perfect, contoured behind. The versatile Doris denim dresses up and dresses down – she’s graceful, gamine and ready for anything.[3]

What do you expect to find in a Diesel denim collection? This.

These are the washes that make you come back for more. There's a denim for every occasion, from clean to treated and dark to light. A denim for everyday and every way the wind takes you. [4]

Jersey + Denim = Jogg Jeans.

A hi-tech performance hybrid product that offers the stretch of jersey and the look of denim, Jogg Jeans puts you in total control of your movements. It’s activewear like you’ve never seen or felt before. [5]

See also


  1. DNA Re-Evolution at
  2. Denim Atelier at
  3. Doris at
  4. Essentials at
  5. JoggJeans at

External links

Diesel Advertising 2014
General: Newsletters - Dieselreboot spring/summer - Neo-neoclassical fall/winter

Denim: Men's spring/summer - Women's spring/summer - Men's fall/winter - Women's fall/winter -

Fashion shows: Black Gold Fall/Winter 2014 (men / women) - Black Gold Spring/Summer 2015 (men / women)