View source for Portraits for successful living spring summer 2012 campaign

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[[File:SS12-campaign-hammer1.jpg|thumb|220px|Two models in double denim with a giant hammer from the Portraits for successful living spring summer 2012 campaign]]
'''Portraits for successful living''' was an [[General advertising campaigns|advertising campaign]] for [[clothing]] and [[accessories]] for men and women by [[Diesel]] in spring and summer 2012. The subsequent [[Portraits for successful living fall winter 2012 campaign|fall/winter campaign]] also had [[Portraits for successful living|the same name]].
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== Campaign ==
After the controversial [[Be Stupid]] campaigns of 2010 and their continuation in the [[Diesel Island]] campaigns of 2011, Diesel choose a less controversial campaign for their spring and summer 2012 collection. Models wearing clothing and accessories by Diesel are shown together with mostly oversized props, for example a giant egg, cooking pot or hammer, before a dirty green background. How these portraits shall lead to a successful living, however, is left open.

== People ==
{| class="wikitable"
|-
| width="200" | '''Photographers''' || Mert Alas and Marcus Piggott 
|-
| '''Fashion Editor/Stylist''' || Ludivine Poiblanc 
|-
| '''Set Designer''' || Jacki Castelli 
|- valign="top"
| '''[[Models]]''' || 
* Edie Campbell
* Patrick Kafka 
* Catherine McNeil 
* Alison Nix 
* Simon Nessman 
* Maria Palm 
* Ashley Smith 
* [[Dmitriy Tanner]] 
* Liu Wen 
and others
|}

==Gallery==
<gallery hideaddbutton="true">
SS12-campaign-bear.jpg|Bear trap 
SS12-campaign-divina.jpg|Birdcage
SS12-campaign-cactus.jpg|Cactus
SS12-campaign-cake.jpg|Cake
SS12-campaign-closet.jpg|Closet
SS12-campaign-dollhouse.jpg|Dollhouse
SS12-campaign-egg.jpg|Egg
SS12-campaign-fan.jpg|Fan
SS12-campaign-finger.jpg|Finger
SS12-campaign-flower.jpg|Flowerpot
SS12-campaign-gun.jpg|Gun
SS12-campaign-halo.jpg|Halo
SS12-campaign-hammer.jpg|Hammer
SS12-campaign-beach.jpg|Pot (beachwear)
SS12-campaign-uwfemale.jpg|Pot (underwear female)
SS12-campaign-uwmale.jpg|Pot (underwear male)
SS12-campaign-ring.jpg|Ring
SS12-campaign-robot.jpg|Robot
SS12-campaign-rope.jpg|Rope
SS12-campaign-safe.jpg|Safe
SS12-campaign-watches.jpg|Watches
</gallery>

==External links ==
* [http://web.archive.org/web/20120215190521/http://www.diesel.com/campaign Portraits for successful living] at www.diesel.com, archived at web.archive.org on February 15, 2012
* [http://models.com/Work/diesel-diesel-ss-12 Diesel S/S 12] at models.com
*  Minza Siddiqui: [http://www.myfacehunter.com/2012/01/portraits-for-successful-living-diesel.html 'Portraits For Successful Living' Diesel Spring/Summer 2012] at www.myfacehunter.com, January 17, 2012
* Jessica Misener: [http://www.huffingtonpost.com/2012/01/18/diesel-ads-2012_n_1212767.html Diesel Ads 2012 Take Potted Plants, Dollhouses As Their Unwitting Fashion Victims ] at www.huffingtonpost.com, January 18, 2012
* Tim Nudd: [http://www.adweek.com/adfreak/diesel-fills-your-life-giant-robots-eggs-and-hammers-137606 Diesel Fills Your Life With Giant Robots, Eggs and Hammers] at www.adweek.com, January 19, 2012
* [http://www.designscene.net/2012/04/diesel-ss12-mert-marcus.html Diesel Spring Summer 2012 by Mert & Marcus] at www.designscene.net, April 12, 2012

{{Navigation Advertising 2012}}
[[Category:General advertising campaigns]]