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Two models in double denim with a giant hammer from the Portraits for successful living spring summer 2012 campaign

Portraits for successful living was an advertising campaign for clothing and accessories for men and women by Diesel in spring and summer 2012. The subsequent fall/winter campaign also had the same name.


After the controversial Be Stupid campaigns of 2010 and their continuation in the Diesel Island campaigns of 2011, Diesel choose a less controversial campaign for their spring and summer 2012 collection. Models wearing clothing and accessories by Diesel are shown together with mostly oversized props, for example a giant egg, cooking pot or hammer, before a dirty green background. How these portraits shall lead to a successful living, however, is left open.


Photographers Mert Alas and Marcus Piggott
Fashion Editor/Stylist Ludivine Poiblanc
Set Designer Jacki Castelli
  • Edie Campbell
  • Patrick Kafka
  • Catherine McNeil
  • Alison Nix
  • Simon Nessman
  • Maria Palm
  • Ashley Smith
  • Dmitriy Tanner
  • Liu Wen

and others


External links

Diesel Advertising 2012
Portraits for successful living spring/summer - Portraits for successful living fall/winter

Fashion shows: Black Gold menswear fall/winter 2012 - Black Gold spring/summer 2013 (men / women)