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SS15-intimate-beachwear-male

Title page of the Men's intimate and beachwear spring summer 2015 campaign

The men's intimate and beachwear spring summer 2015 campaign is an advertising campaign on the official Diesel website for the main collection of men's underwear and beachwear for spring and summer 2015.

Beachwear

Underwear

Hero Fit

Diesel presents the Hero Fit, a revolution in men’s underwear. Contemporary and comfortable, Diesel’s newest fit is shaped with a focus on fabric, form and function. Breathable, natural cotton fiber, soft and comfortable on the skin, is cut into body defining fits that skim and flatter the torso. This new contour defining construction shapes and enhances at the front and lifts and defines at the back.[1]

The Hero Fit section was added later to the campaign in order to present the newly introduced Hero boxer and brief underwear for men. It also invites to prticipate in a contest under the hashtag #DIESELHERO by posting a selfie wearing Hero Fit underwear. The images may be published by Diesel on their social networks or website, and participants will have the chance to model in Diesel's next campaign.

References

  1. Hero Fit at www.diesel.com

External links


Diesel Advertising 2015
General: Newsletters

Spring/Summer: Dieselhigh campaign - Black Gold campaign - Men's apparel - Men's jeans - Men's intimate and beachwear - Men's shoes - Men's bags - Women's apparel - Women's jeans - Women's intimate and beachwear - Women's shoes - Women's bags - Watches - Eyewear - Fragrances - Black Gold menswear - Black Gold womenswear

Pre-Fall: Apparel - Men's apparel - Men's jeans - Men's shoes - Men's bags - Women's apparel - Women's jeans - Women's shoes - Women's bags - Black Gold menswear - Black Gold womenswear

Fall/Winter: Military campaign - Black Gold campaign - Black Gold menswear - Black Gold womenswear

D:Code Magazine: Sep - Oct - Nov - Dec

Fashion shows: Black Gold Fall/Winter 2015 (men / women) - Black Gold Spring/Summer 2016 (men / women)

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