Women's apparel spring summer 2015 campaign

SS15-apparel-female — Title page of the women's apparel spring summer 2015 campaign

The women's apparel spring summer 2015 campaign is an advertising campaign on the official Diesel website for the main collection of women's clothing for spring and summer 2015. It is divided into three groups.

Collection[]

The skater spirit of Venice Beach meets gas station blues for Diesel’s Spring Summer 2015 men’s and women’s collection. We turn towards the grand frontiers of Americana to deliver clothes with a cool and carefree attitude.^[1]

The collection is divided into three groups:^[1]

On the Road: Trip out this season and show the world how blue your blood is.
American West: This spring release these unisex icons to the open road.
Sporty Rock: Take a sporty vibe and mix it with a rock attitude.

On the Road[]

Does your blood run blue? These are the pieces that speak to your true spirit: jeans you know and love punched up with edgy details, muted colors, and metal hardware. Take it on the road.^[2]

American West[]

Have you ever wanted to experience the freedom of a California road trip? To feel the exhilaration of the open road? Pull on a pair of well-worn jeans, slip into a soft, studded bicker jacket, and grab a vintage canvas rucksack. Let Diesel drive.^[3]

Sporty Rock[]

Retro sport beckons this spring with a unisex collection that will make you want to play. Take a sporty vibe and mix it with a rock attitude. Add retro styling and electric bright hues. Then throw in leather and studs. The result is a look that’s equal parts edgy and energy.^[4]