Two models in double denim with a giant hammer from the Portraits for successful living spring summer 2012 campaign
Portraits for successful living was an advertising campaign for clothing and accessories for men and women by Diesel in spring and summer 2012. The subsequent fall/winter campaign also had the same name.
Campaign[]
After the controversial Be Stupid campaigns of 2010 and their continuation in the Diesel Island campaigns of 2011, Diesel choose a less controversial campaign for their spring and summer 2012 collection. Models wearing clothing and accessories by Diesel are shown together with mostly oversized props, for example a giant egg, cooking pot or hammer, before a dirty green background. How these portraits shall lead to a successful living, however, is left open.
People[]
| Photographers | Mert Alas and Marcus Piggott |
| Fashion Editor/Stylist | Ludivine Poiblanc |
| Set Designer | Jacki Castelli |
| Models |
and others |
Gallery[]
External links[]
- Portraits for successful living at www.diesel.com, archived at web.archive.org on February 15, 2012
- Diesel S/S 12 at models.com
- Minza Siddiqui: 'Portraits For Successful Living' Diesel Spring/Summer 2012 at www.myfacehunter.com, January 17, 2012
- Jessica Misener: Diesel Ads 2012 Take Potted Plants, Dollhouses As Their Unwitting Fashion Victims at www.huffingtonpost.com, January 18, 2012
- Tim Nudd: Diesel Fills Your Life With Giant Robots, Eggs and Hammers at www.adweek.com, January 19, 2012
- Diesel Spring Summer 2012 by Mert & Marcus at www.designscene.net, April 12, 2012
| Diesel Advertising 2012 |
|---|
| Portraits for successful living spring/summer - Portraits for successful living fall/winter
Fashion shows: Black Gold menswear fall/winter 2012 - Black Gold spring/summer 2013 (men / women) |