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The denim fall winter 2011 campaign was an advertising campaign for denim jeans for men and women by Diesel in fall and winter 2011/2012.
Campaign[]
In parallel to their Diesel Island fall winter 2011 campaign, Diesel issued a special campaign for their denim jeans.
The slogan of the campaign was "The land of perfect denim", resembling the slogan "Land of the stupid, home of the brave" from the Diesel Island main campaign. Also the images resembled those of the Diesel Island main campaign, but were focussed on denim jeans.
The campaign was divided into four parts:
- Male campaign
- Female campaign
- Male denim guide
- Female denim guide
People[]
Awards[]
The Diesel Denim fall winter 2011 campaign was presented with the FWA Site of the day awards on October 17, 2011.[1]
- Diesel's fall/winter 2011 denim line, an experience built with HTML5/JS that takes advantage of the newest capabilities of modern browsers on the desktop and devices.
Gallery[]
THE LAND OF PERFECT DENIM
When the pioneers first arrived on Diesel Island they set about writing a new constitution, and choosing their perfect denim. This is their story. It’s a story of ambition, heartache, love, determination, courage and new treatments.
Male campaign[]
Male denim guide[]
straight | ||
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Safado
You like low waist, but without a leg that's going to cut off your circulation? These jeans are for you. They're comfy enough to enable you to slop through small gaps unimpeded. | ||
Larkee
With its comfortable thigh, straight leg and characteristic back pocket, this breed of denim can blend in to any landscape. But note its showy back pocket construction, which enables it to attract potential mates. This breed is comfortable, sporty and classic at the same time. | ||
Timmen
Easily recognizable in the wild due to its unique front stitching construction and comfortable thigh dimensions. An example of the survival of the fittest. Or maybe just the best fit. | ||
Mennit
Over the years the front and back pockets of this breed have evolved to perfectly suit their environment, reinforced with stiteches and rivets. Once captured, it will love its new owners' thighs. | ||
Viker
A deceptively traditional style that's the same width from thight to bottom, providing a look that's casual yet elegant. Only many years of evolution can make this possible; hence, some denim experts believe this model was worn by Darwin. | ||
Viker R-Box
An aggressive, unpredictable breed, to be approached with caution. Note it's yourthful appearance and double front belt buttons, which add an reckless note to its straight, traditional fit. Fire with both barrels if you spot this model charging towards you. | ||
Larkee relaxed
Specially designed for hightly evolved wearers with muscular legs. Note the uniquely Diesel back pocked design and construction. Be prepared for a fast chase when hunting down this variety. | ||
tapered | ||
Koolter
Identifying features: These jeans are tapered - not to be confused with the tapir, a large browsing mammal. Otherwise, they have a regular slim fit and a leg that can be worn with smart oxfort shoes. | ||
Poiak
Identifying features: The zippered three-dimensional back pockets are so practical you can almost keep a tent in them. Certainly, they allow you to keep your tools safe without stretching the rest of the jean. | ||
Darron
Identifying features: A highly distinctive breed rarely seen in captivity. Note speacial construction details such as the tuxedo striping, bottom leg darts, and fifth pocket stripe. The bottom leg is tapered for extra stylishness. Much prized by collectors. | ||
Larkee-T
Identifying features: A comfortable thigh with a tapered bottom leg which works with both Oxfords or low trainers. Often found in trendy terrain. | ||
carrot | ||
Tepphar
This skinny leg carrot is enhanced by a unique back patch construction. The low crotch and short front fly are perfectly on trend, while the skinny calf makes this breed's legs look slimmer and longer. Easy to spon and cool to wear. | ||
Krooley
Identifying features: Carrots are not often captured in the wild, so be sure to rope and tame this creature when you see it. The unique carrot shape, low crotch, personalized back pocket design and host of iconic Diesel details will send true denim hunters into a frenzy of lust. | ||
Braddom
Identifying features: Another classy carrot leg style, with characteristic back pocket construction. Keen denim spotters may recognize the DNA of the Paddom, an iconic Diesel style of the past. This evolved version is practical yet totally modern. | ||
Kakee
Identifying features: This elegant hybrid combines chino style front pockets with a carrot leg. It can be trained to go perfectly with shirts and jackets for a surprisingly formal and suave style. One for the kings of the urban jungle. | ||
Rombee
Identifying features: You won't be able to miss the carrot leg with its special ergonomic cut, creating a remarkable "curved effect". Note also the ankle-length crop and extremely comfortable shape. | ||
Narrot
Identifying features: The Narrot is an extremely sophisticated creature with unique markings such as the front crotch stitching and the hook on the belt. For lovers of fashion and denim who appreciate tru pedigree. | ||
skinny | ||
Shioner
Darts (fortunately not of the poisonous variety) are built in to the design, along with a skinny leg and aggressive posture, which shows of the musculature of your lower portions. Wear it as your second skin. | ||
Thanaz
Known as the "rock star", this pant is so rugged that you can literally drag it over rocks. It has a skinny leg, a distinctive round back pocket shape and triple stitching that recalls the work of traditional tailors. | ||
bootcut | ||
Zatiny
The wide leg enables you to take off your jeans without removing your sneakers. Although why anyone would want to do that is beyond us. Adaptable design that looks great with boots. | ||
Zathan
Roomy back pockets, perfect for compasses, and a wide bottom leg opening make this a practical, adaptable design that looks great with boots |
Female campaign[]
Female denim guide[]
References[]
- ↑ Diesel Denim F/W 2011 at www.thefwa.com
External links[]
- Archived Diesel Denim F/W 2011 Site at diesel.legworkstudio.com
Diesel Advertising 2011 |
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Diesel Island spring/summer - Denim spring/summer - Diesel Island fall/winter - Denim fall/winter |