DCM-1507-00 COVER3

Title image of D:Code Magazine in fall/winter 2015

Diesel Magazine was an online magazine at the online store website by Diesel. It started in fall 2015 as "D:Code Magazine" and replaced Diesel's product specific advertisments at their central website In 2016, it was renamed to "Diesel Magazine", in 2017, it was abandoned.


Diesel introduced the new magazine as follows:

This is for the smart rebels amongst us. Curated to convey our way of thinking and seeing the world we live in. It's about Style. Culture. And so much more. Updated weekly, these are our thoughts. Our sounds. And our friends – youthful, like-minded visionaries from the art, social, fashion and music scene. Get involved.




Video from the story "Time Out", September 2015, for Diesel watches[1]


Image from the theme "The Road to Tokyo", August 2016, for Diesel apparel[2]

The contents of the magazine had three basic structures:

  • themes gave an overview over a specific theme and contained a link to corresponding product pages
  • stories contained a longer text about a specific topic and also a link to corresponding product pages
  • shop links only linked to corresponding product pages.

The magazine's contents were updated continuously so that there were no "issues" like in a printed magazine. Nevertheless, some entries were referred to as "Diesel Magazine Issues".

External links

  • Diesel Magazine at the UK online store website, archived at on November 16, 2016
  • Diesel Magazine at the US online store website, archived at on May 27, 2017


  1. D:Code magazine story "Time Out" at, September 2015, archived at on October 2, 2016
  2. Diesel Magazine theme "The Road to Tokyo" at, August 2016, archived at on October 20, 2016