Diesel is a brand for clothes and a trademark owned by Diesel S.p.A., a clothing company from Italy. The brand is best known for its denim jeans, but is also used for jackets, shirts, other garments and accessories.
In 1994, Diesel introduced a streetwear collection for adolescents called 55DSL. In 2014, the 20th anniversary was celebrated with a special fall winter collection. In 2015, however, the 55DSL collection was integrated into the main collection. Since then, it is no longer offered as a special collection.
Since 2007, Diesel also offers a special upscale collection under the sub-brand Diesel Black Gold.
A new fabric type invented by Diesel is the Jogg Jeans fabric introduced in 2011.
In addition to clothing and accessories, Diesel also has the product lines:
- Living: Equipment for apartments and houses
- Lifestyle: Products for expressing one's personal livestyle, among others helmets, headphones and bicycles
In addition to the conventional advertising using printed ads as well as TV & cinema commercials, Diesel is also very present on the internet and in social media. At the online store, visitors can suscribe for a newsletter sent by email.
Twice a year, a special advertising campaign is startet for the new spring/summer or fall/winter collection, sometimes preceded by a pre-spring or a pre-fall campaign.
→ see also Category:Fashion shows
The new collections of each season (spring/summer or fall/winter of each year) are also presented at fashion shows.