← previous | next →


Title image of the denim spring summer 2008 campaign

The denim spring summer 2008 campaign was an advertising campaign for denim jeans for men and women by Diesel in spring and summer 2008.



images of the campaign with warning boxes

In parallel to their Live Fast spring summer 2008 campaign, Diesel issued a special campaign for their denim jeans.

The main slogan of the campaign is: "Because we care". Similar to the imprints on cigarette boxes which shall remind the smokers of the deadly risks they incurrs, each image has printed at its bottom a black-framed text box with a warning and an ironic advice. The title image shows a skull with a mohawk hairstyle, resembling Diesel's Only the Brave logo, and the slogan of the campaign.


Photographer Unknown
  • Texas Olsson

and others



External links

Diesel Advertising 2008
Live Fast spring/summer - Denim spring/summer - Dark Ads fall/winter

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.