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SS08-denim-title

Title image of the denim spring summer 2008 campaign

The denim spring summer 2008 campaign was an advertising campaign for denim jeans for men and women by Diesel in spring and summer 2008.

Campaign

SS08-denim-cards

images of the campaign with warning boxes

In parallel to their Live Fast spring summer 2008 campaign, Diesel issued a special campaign for their denim jeans.

The main slogan of the campaign is: "Because we care". Similar to the imprints on cigarette boxes which shall remind the smokers of the deadly risks they incurrs, each image has printed at its bottom a black-framed text box with a warning and an ironic advice. The title image shows a skull with a mohawk hairstyle, resembling Diesel's Only the Brave logo, and the slogan of the campaign.

People

Photographer Unknown
Models
  • Texas Olsson

and others

Gallery

Videos

External links


Diesel Advertising 2008
Live Fast spring/summer - Denim spring/summer - Dark Ads fall/winter

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