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Title image of the denim spring summer 2008 campaign
denim spring summer 2008 campaign was an advertising campaign for denim jeans for men and women by Diesel in spring and summer 2008.
images of the campaign with warning boxes
In parallel to their
Live Fast spring summer 2008 campaign, Diesel issued a special campaign for their denim jeans.
The main slogan of the campaign is: "Because we care". Similar to the imprints on cigarette boxes which shall remind the smokers of the deadly risks they incurrs, each image has printed at its bottom a black-framed text box with a warning and an ironic advice. The title image shows a skull with a mohawk hairstyle, resembling Diesel's Only the Brave logo, and the slogan of the campaign.
Excessive loud music causes deafness at an early age. Press mute.
Talking on a mobile is addictive. Go cold turkey, lose your phone.
Skipping deodorant on your first date will reduce your chances on a second date.
High heels and tight jeans can exhaust your legs. Massage regularly.
98% of all trash is made by humans. Make love not mess.
Curls can't be cured. Stop straightening today!
Long fingernails may complicate zipping up. Start biting.
Occupying the mirror longer than your girlfriend can result in serious arguments. Try sharing.
Extreme laziness puts your life on hold. Get up and get going.
Fashionable oversized bags can cause major frustration while searching for your lipstrick.
More jewellery than brains? You're the pinball in the airport security scan.
Big shopping bags may result in even bigger bills from your chiropractor. Save money,stop shopping.
Playing beach volley in a tank top may cause serious glow in the dark symptoms. Take the top off.
Warning! Wearing dark shades in a nightclub gives you the false impression of being cool.
Indulging in gossip magazines can weaken your chances of becoming the center of everyone's attention.