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Title image of the denim spring summer 2000 campaign

The denim spring summer 2000 campaign was an advertising campaign for denim jeans for men and women by Diesel in spring and summer 2000.


Shirtless models in jeans are shown together with an animal. The caption of each image is a phrase somehow referring to the animal, but also used as a figure of speech with a figurative meaning.


SS00-Model cheyenne

fishing for compliments[1]

SS00-Model keetar

hunny bunny[2]

SS00-Model kratt

who's a pretty boy then?[3]

  • Classic Style
  • Regular Antifit Seat
  • Low Waist
  • Button Fly
  • Classic Style
  • Regular Antifit Seat
  • Low Waist
  • Button Fly
  • Loose Style
  • Loose Fit
  • Straight Leg
  • Low Waist
  • Button Fly
SS00-Model kulter

stop hogging the limelight[4]

SS00-Model new

don't be a silly billy[5]

SS00-Model zapox

i'll bring you out of your shell[6]

  • Comfort Style
  • Comfort Fit
  • Straight Leg
  • Low Waist
  • Button Fly
New Saddle
  • Relaxed Style
  • Easy Fit
  • High Waist
  • Button Fly
  • Comfort Style
  • Round Fit
  • Straight / Tight Leg
  • Low Waist
  • Zipper Fly
SS00-Model fellow

you dirty dog[7]

SS00-Model luster

be my sex kitten[8]

SS00-Model zerox

best served chi(nchi)lled![9]

  • Classic Style
  • Regular Fit
  • Easy AntiFit Seat
  • Medium Waist
  • Button Fly
  • Sexy / Comfort Style
  • Slim Contoured Seat
  • Very Low Waist
  • Zip Fly
  • Ultra Sexy Style
  • Slim Straight Fit
  • Tight Leg
  • Very Low Waist
  • Button Fly
Image missing: Fanker (with a frog)
don't worry, we're all quackers[10]
  • Boot Cut
  • Slim Fit
  • Straight Leg
  • Low Waist
  • Zip Fly


  1. Fishing for compliments means trying to induce someone to make a compliment.
  2. The term hunny bunny is used by a man for the woman he loves more than anything or anyone in the world.
  3. Who's a pretty boy then? is a conventional phrase used when talking to parrots.
  4. Limelight was type of stage lighting used in theatres and music halls in the 19th century before electric lights were used. The term hogging the limelight means reserving the theatre's spotlight for oneself, i.e. wanting to be the centre of attention all the time.
  5. The term silly billy, originally a nickname of Prince William Frederick (1776-1834), Duke of Gloucester, is used to refer to a silly person or to someone who has just done something of an foolish nature.
  6. The term bringing somone out of his/her shell means causing someone to become more interested in other people and more willing to talk and take part in social activities.
  7. The expression you dirty dog is used to reproache someone who is morally reprehensible.
  8. The term sex kitten, first used circa 1958 for French starlet Brigitte Bardot who appeared in the 1957 film And God Created Woman, is used to refer to a woman who is both sexually desirable and sexually active.
  9. The term best served chilled mostly refers to drinks, especially white wines, an means that they should be served cooler than room temperature but probably warmer than standard refrigerator temperature.
  10. The term quacker is used to refer to a white person who has no idea whats going on around him.

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