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Denim fall winter 2009 campaign

The denim fall winter 2009 campaign was an advertising campaign for denim jeans for men and women by Diesel in fall and winter 2009/2010.


In parallel to their general fall winter 2009 campaign, Diesel issued a special campaign for their denim jeans.

The topic of the campaign relates to the weather changes at the end of summer. The ads show models trapped in a house that has been hit by a thunderstorm and a tornado. Lightning, whirled-up leaves and a tornado in the background allude to the three main themes of this collection: rain, storm, and destroyed.

The new Diesel denim fw09 collection is coming like a storm of heavy rain, destroying hot summer and welcoming fresh fall. The colleciton is influenced by extreme climatic conditions and is clearly seen on the new fabrics and washes.


The denim called rain, as the name suggests, is rain washed and features irregular water drop patterns.


Storm arrives to refresh summer and leaves fragmented lines and dashes with lighning effects and ultra treated denim styles.


Finally destroyed denim styles are compellingly distressed with overstated cuts, and slashes transforming and creating unique and unrepeatable pieces.


Photographer Unknown

and others

External links

Diesel Advertising 2009
Another World spring/summer - Diesel fall/winter - Denim fall/winter