Title image for Blue Eyecons in the SS14 Denim Campaign

Blue Eyecons are a collection of denim jeans for men by Diesel.


Blue Eyecon jeans are available in different jeans styles. They are characterised by special washings. The wash of the jeans undergoes a process of greater length in order to create a special look. Each pair of jeans are are submitted to three days of handcrafting and are accented with artisanal details to produce iconic indigo washes.

Special details of Blue Eyecon jeans include:

  • the blue rivet on the fifth pocket,
  • the blue internal labelling and
  • the season edition on the internal front fly area.


Spring Summer 2010

Fall Winter 2013

Spring Summer 2014

Fall Winter 2014

Spring Summer 2015

External links

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