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Be Stupid was an advertising campaign for clothing and accessories for men and women by Diesel in spring and summer 2010. The subsequent fall/winter campaign also had the same name.
Smart plans. Stupid improvises.
Smart sees what there is. Stupid sees what there could be.
Stupid might fail. Smart doesn't even try.
If we didn't have stupid thoughts, we'd no interesting thoughts at all.
Only the stupid can be truly brilliant.
Smart critiques. Stupid creates.
Smart had one good idea and that idea was stupid.
Smart has the plans. Stupid has the stories.
Stupid is trial and error. Mostly error.
Smart listens to the head. Stupid listens to the heart.
Smart may have the answers, but stupid has all the interesting questions.
Smart may have the brains, but stupid has the balls.
Smart says no. Stupid says yes.